Our Mission

Our mission is to become a valued member of the community in The Bay Area and cities across America by providing “Delicious Goodness” that satisfies the Soul with each and every bite. 

Our Vision

Our vision is to have a Brand we can grow and expand into cities and college campus’ across America! We foresee a viable company that will generate jobs, revenue, and partnerships that will contribute to our communities, the economy, and to the success of our company as we expand our customer base and visibility around the globe.

Our Values

We promise to put our customers needs first by providing excellent customer service. We also promise to serve authentic food with the flavor and taste that’s true to our recipes entrusted to us by our ancestors.  We want our customers to know that we will be leaders in our communities as entrepreneurs. We pledge to support our College Campuses & Communities that are burdened with food insecurities by donating through Pinky’s Promise Outreach Program and Pinky & Red’s Restaurant’s Zero Waste Program.